Topic: A Baldrige Approach to Design Thinking
Concepts like Design Thinking, Customer Journey Mapping, and the Baldrige Program intersect in the area of Innovation Management, but they are often regarded as the job of someone else who is uniquely qualified. Use these accessible tool sets and others to uncover your organization’s hidden strengths and build the next generation of solutions. Tracy will share ways to recognize and relate proven innovation tool sets, incorporate an organizational analysis into design projects, and practical techniques that can be used immediately. The webinar will address the principles of Design Thinking through a Baldrige lens and how to use Customer Journey Mapping to find empathy.
Tracy Owens is a business transformation leader who has driven his employers and client organizations to achieve near-term objectives and better long-term results through innovation and quality management. As an ASQ Certified Quality Engineer and Certified Manager of Quality and Organizational Excellence, he has strengthened operational capability and process improvement expertise among all the teams he has supported since 1998. His book Six Sigma Green Belt, Round 2 was published by Quality Press in 2011 and serves as a guide for successful improvement project execution.As a founding member of ASQ’s Innovation Division, Tracy has promoted a growing body of knowledge on innovation management and brought his audiences a strong message about innovation as a process and not just a creative spark. He is co-author of The Executive Guide to Innovation, which was published in 2013. Tracy holds a Master of International Business degree from Seattle University and he was elected to the 2016 class of ASQ Fellows.