Don Chalmers Ford is an independent business franchised to represent the Ford Motor Company in vehicle sales and service in Rio Rancho, New Mexico, a city of 94,000 just outside Albuquerque. The company motto, “Real Value, Real People, Real Simple,” is brought to life by Don Chalmers Ford’s commitment to “customers, quality, and community.” Providing customers with an innovative, non-traditional dealership experience is key; for example, visitors are always welcomed by a greeter when entering the showroom, which is designed to surround them with a relaxed, “art gallery” atmosphere. Don Chalmers Ford is the only automobile dealership to receive the Quality New Mexico Zia Award for Performance Excellence, the state recognition based on the Baldrige Award. The company has a workforce of 182 employees and recorded $126 million in gross sales in 2015.